'What scares me is the fact that there is so much content that people have content indigestion.' 'How do you entice people who have indigestion of content?'

Much of the discussion is happening at a "family level, not a corporate level". That means it is an Ambani or a Goenka in direct talks with Johar.

'Our analysis of success, like failure, is so reductive and so one dimensional that we don't look at the bigger picture.'

'In the audience's mind there is no urgency to go see a film in the theatre.' 'If you pay for social media buzz it does not convert into bums on seats.'

'When I started to step into the West in 2006, I believed India was not going to be the back end.' 'I understood that no film-maker wants to believe that they are outsourcing their creativity to a low-end place.' 'The application of technology in the hands of our Indian artistes is identical to any of our artists in the West.' 'Nobody in the world can say this shot was done in India and that in London.'

'Fan armies are not just followers; they are a force of nature.'

Non-fiction continues to grow with the most-watched unscripted show, Bigg Boss OTT S3 getting more than half the viewership that Panchayat (S3) got.

While super hits like Jawaan are missing this year, it has been filled with a range of medium-range hits such as Crew, Teri Baaton Ne Uljhaa Diya and Guntur Kaaram, observes Vanita Kohli-Khandekar.

More than 157 million Indians watched at least one film in the theatre in 2023.

'India has the largest slate of local original content outside the US.'

Could it be about clout? Given its size and influence, RIL doesn't need the media for that, notes Vanita Kohli-Khandekhar.

Both sports and digital will drag down the healthy operating margins that entertainment television continues to make.

'The whole narrative will change from TV is dying to TV-plus-digital is the future.'

It has been a slow year for the Indian media and entertainment (M&E) business. After two years of double-digit growth, it grew at just about 8 per cent in 2023 over 2022. It now stands at Rs 2.33 trillion in advertising and pay revenues.

The way video is being watched and monetised is changing. This is the first thing that stands out as the penetration of smart TVs continues to rise.

'It has never happened that all Top 5 songs on Spotify are from one film. On the Ormax list, the Top 9 are from Animal.' 'The music is good, sure. But everything has taken off with Animal the film.'

Assume Voot, JioCinema and Disney+ Hotstar are merged into one entertainment app, and you have a streaming service with more than 233 million unique visitors. That is a reach just under half of India's largest streaming app: YouTube. 'This level of consolidation does not exist even in the US.'

Its success script: Investing more in local content ecosystem; growing its partnership footprint.

'Our research shows that 60 per cent of the growth and interest in anime will come from India for the next few years.'

'...you start running after the star.' 'If the star says yes to the film, the ecosystem supports it.' 'The biggest cog in the wheel of the ecosystem is the audience and we forget that.'